Inside of a earth exactly where tech CEOs typically retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. Given that the co-founder and CEO of Scentbird, one of many major fragrance subscription companies in North The united states, Mariya has verified herself for being a forward-considering company leader. But further than her results in the corporate planet, she has also emerged as being a spiritual manual and intuitive teacher, a change she shares overtly via her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova one of the most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.
Developing Scentbird: A Fragrance Disruptor
Mariya’s business enterprise job took flight in 2014 when she co-Started Scentbird, a company built to make designer fragrances far more accessible by way of a month-to-month membership model. Modeled just after Netflix, but for perfume enthusiasts, Scentbird quickly grew to become a go-to System for fragrance discovery. Beneath her Management, the business grew to provide above seven-hundred,000 subscribers, supplying usage of over 800 fragrances from important world-wide models.
With a powerful Basis in manufacturer system, supply chain logistics, and advertising and marketing, Mariya properly attracted undertaking cash, participated while in the Y Combinator accelerator, and served Scentbird scale right into a $100M+ income firm. She later on expanded her portfolio with Deck of Scarlet, a magnificence model, and Drift, a car fragrance firm.
But while her track record in the startup planet was soaring, Mariya was quietly undergoing a spiritual transformation that would soon spill into the public eye.
The Awakening: A Shift to Spirituality
Close to 2018, Mariya seasoned what she called a spiritual awakening. This inner evolution encouraged her to dive into metaphysics, Strength work, meditation, and intuitive channeling. As she deepened her spiritual exercise, she commenced producing written content to assist Other people investigate their unique consciousness, in the long run launching her YouTube channel “This is often Mariya.”
The channel, which now has around a hundred,000 subscribers, capabilities a wide array of articles—guided meditations, soul healing techniques, chakra work, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invites her viewers to attach with on their own, the divine, and also the unseen energies that condition our each day lives.
Her followers frequently explain her articles as transformative, and she has cultivated a deeply faithful spiritual audience through reliable engagement and authenticity.
Controversy on the Crossroads of Identity
When several have embraced Mariya’s twin identification, Other people have lifted eyebrows—specifically as her metaphysical beliefs have become far more publicly visible. In 2024, a element via the Organization of Fashion spotlighted The stress between her roles for a tech CEO along with a spiritual Instructor.
Many of Mariya’s statements—including opinions on substitute therapeutic, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from shoppers, influencers, and perhaps former collaborators. Many natural beauty influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social websites boards debated the appropriateness of her beliefs in relation to her leadership place in the mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are personal and supplied underneath her to start with name only, deliberately separated from her Expert identity. But the controversy opened up a broader discussion about no matter if general public figures can—or should—compartmentalize their beliefs within the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst several founders try to maintain an image of neutrality, she has chosen to point out up as her full self. This level of transparency can be equally magnetic and polarizing.
On one particular hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an business frequently focused entirely on scale and tactic. On the opposite, her outspokenness about spiritual subjects invites scrutiny, specifically in an era when on the internet content material can rapidly go viral and provoke strong reactions.
Continue to, Mariya’s tactic speaks into a deeper cultural shift. As more and more people investigate wellness, consciousness, and personal progress, figures like her—who bridge the spiritual and content worlds—might become additional frequent, not much less.
Businesswoman. Mystic. Influencer.
In combination with managing her businesses and YouTube channel, Mariya has crafted an ecosystem of spiritual choices. She hosts retreats, provides non-public channeling scentbird ceo sessions, sells spiritual instruments, and it has even revealed a reserve titled 72 Keys to Manifestation. She’s effectively designed a parallel organization inside the spiritual House—completely individual from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual brand, like her splendor manufacturer, is international, polished, and practical experience-pushed. It’s distinct that Mariya applies the exact same level of target and creative imagination to both of those spheres of her lifestyle. No matter if leading a group of developers or channeling divine Strength for your guided meditation, she provides with clarity and conviction.
The Highway In advance
Mariya Nurislamova’s journey raises vital questions on id, Management, and general public life. Can a tech CEO also be a mystic? Should company leaders share their private beliefs with the public? What occurs when Individuals beliefs problem traditional norms?
Regardless of the answers, Mariya proceeds to wander her route unapologetically. She represents a fresh generation of entrepreneurs—kinds who aren’t fearful being advanced, spiritual, and multidimensional. Her boldness could Value her some partnerships, but Furthermore, it earns her admiration from individuals who worth truth around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to be a CEO. She’s redefining what it means to be full.
Mariya Nurislamova lives in the intersection of logic and instinct, small business and spirit, leadership and vulnerability. Her Tale can be a bold testomony to living authentically, regardless if that authenticity includes risk. As she carries on to broaden her twin empire—the two earthly and cosmic—she invitations us all to take into consideration what it means to guide with soul.
Regardless of whether the thing is her like a visionary or simply a provocateur, something is definite: Mariya Nurislamova just isn't worried to break the mildew.